Contact Us
  • palmarès (n): a record of achievements

    A private investment firm seeking to make non-control, structured equity investments in privately owned companies.

About Us

Palmares Capital Partners (“Palmares”) is a private investment firm seeking to make non-control equity investments in founder & family-owned companies. We seek to partner with business owners where our capital is utilized to facilitate various business objectives, including:

Shareholder liquidity
Repurchase shares
Fund a growth initiative
Fund an acquisition
Reduce debt

We also provide board-level strategic guidance and support to help owners achieve their business goals. Unlike traditional private equity, our non-control approach creates a more collaborative environment whereby significant decisions are made at the Board level, and not mandated by a majority owner and passed down to the company management for execution.

Our investment structures are highly flexible and can be tailored to meet the unique needs of individual business owners. We view an investment not as a transaction, but rather as a mechanism to achieve certain objectives for a business owner. We will work with a business owner to structure a transaction that provides liquidity as well as fulfill other potential objectives such as providing for broader management ownership.

We are also focused on the long-term success of a business which allows for strategic decisions to be made that may reduce profitability in the short-term in order to invest in growth initiatives that will create greater value over the long-term.



Andy Mason

Andy is a Partner and Co-founder of Palmares Capital Partners. Prior to founding Palmares, Andy was a Managing Director and a Co-founder of VRA Partners, an investment banking firm focused on providing M&A and capital raising advisory services to middle market companies and private equity firms. Prior to founding VRA Partners, Andy was a Managing Director, Co-Head of the Private Markets Group and a senior member of the Mergers & Acquisitions Group of The Robinson-Humphrey Company and its successor, SunTrust Robinson Humphrey. Andy’s responsibilities included the management of merger & acquisition and private placement assignments as well as managing the firm’s activities with all sources of private capital. Andy was also a member of the Investment Committee of SunTrust Equity Partners, the private equity vehicle for SunTrust Bank. Prior to SunTrust Robinson Humphrey, Andy worked in the private equity industry as a professional with River Capital and Trivest Partners (private equity firms focused on the acquisition of middle market companies) where he was responsible for sourcing, structuring, closing and managing control equity investments. Andy began his career in corporate finance with GE Capital, Corporate Finance Group, where he was engaged in financing, and investing in, leveraged transactions.

Andy received a B.S. degree in Accounting from Auburn University and a Masters of Business Administration from Emory University.

Mark Kessler

Mark is a Partner of Palmares Capital Partners. Prior to joining Palmares, Mark served as Chief Strategy Officer of Trimble Transportation & Logistics (NAS:TRMB), a provider of end to end supply chain technology solutions. At Trimble, Mark served in various roles with responsibility for acquisitions, long range strategic planning, strategic partnerships, product development, and sales & marketing. Prior to Trimble, Mark was the General Manager and part of the Executive/Leadership Teams of PeopleNet Communications, a provider of onboard computing and carrier fleet communications systems. Mark was a key member of the management team responsible for growing revenue organically over twenty-five times throughout an eleven-year period, until it was acquired by Trimble in 2011. Prior to PeopleNet, Mark was Executive Vice President of Randall-Reilly where he helped grow revenue by over ten-times during his six-year tenure with the company. Over the span of his career, Mark’s growth, partnership & acquisition endeavors resulted in closed buy and sell side transactions representing nearly $1 billion in transaction value while overseeing new revenue opportunities totaling over $2 billion.

Mark received a B.S. degree in International Business and a Masters of Business Administration from Auburn University, where he was also captain of the men’s tennis team. He is on the Board of The Bobby Jones Golf Course Foundation, the volunteer CEO of JH Outback Atlanta, and an active advisor to Buckhead Church in Atlanta.

Stephen Griner

Stephen is a Partner and Co-founder of Palmares Capital Partners. Stephen has spent his entire career in the financial services industry working with owners of privately held companies in the areas of exit planning and investment management. During his career, he has consulted with companies at every stage of development, from startup to sale.

Mr. Griner was one of the founding employees of Persium Group in 2004 and quickly grew into a leadership role, becoming an owner and principal in 2009. During his time with Persium, he has held many positions, including exit planning consultant, Director of Investment Services, Chief Investment Officer, and Chief Compliance Officer. He was also responsible for the development and growth of the company’s investment advisory business. In 2010, along with his business partner, he took control of the company as President and Chief Operating Officer, charting the next phases of growth. Mr. Griner continues to manage and direct the company in those roles today.

In 2009, Mr. Griner co-founded NAVIX. NAVIX’s mission is to help owners of closely held businesses plan for and execute successful exits by achieving financial freedom, creating a sustainable legacy, and exiting on their own terms. Today, NAVIX has a growing network of consultants nationwide working to fulfill its mission.

Mr. Griner is a cum laude graduate of University of Georgia’s Terry College of Business with a Bachelor of Business Administration in Finance. In 2010, Mr. Griner earned the Chartered Financial Analyst designation. He is a member of the CFA Institute and the CFA Society Atlanta.

Patrick Ungashick

Patrick is a Partner and Co-founder of Palmares Capital Partners. For more than twenty-five years Patrick has provided exit advice and solutions to business owners with companies as small as several million in revenues to more than half a billion. Patrick is the author of two books helping business owners prepare for exit: Dance in the End Zone: The Business Owner’s Exit Planning Playbook, and the award-winning A Tale of Two Owners: Achieving Exit Success Between Business Co-Owners. He has been quoted in the Wall Street Journal, New York Times, Financial Week and other media. He speaks to several dozen business groups per year how to achieve successful exits. As CEO of NAVIX Consultants, Patrick leads a national team of exit planning consultants located in nearly two-dozen US cities.

Patrick received his B.S.F.S from Georgetown University in Washington, D.C.

Investment Approach

We only invest as a non-control equity partner. We feel there are unique skill sets to non-control investing which require a more collaborative approach to corporate governance. We view ourselves as a resource to the management team that can assist in a variety of ways depending on the needs and desires of the company, including:

• Board-level strategic guidance and support
• Development & execution of an acquisition strategy
• Development & execution of an organic growth strategy
• Business development
• Financial systems selection and implementation
• Personnel recruitment
• Access to additional debt & equity capital
• Market analysis, financial analysis & project feasibility analysis

Investment Criteria

We only invest in founder and family-owned companies. Our transaction structures work best for business owners that want or need an equity partner but do NOT want to sell their company anytime soon, if at all. We have found our approach to be a very friendly option for business owners who want to maintain more control over the transition of their company. Our general investment criteria are as follows:

Invest in companies with EBITDA between of $4 million and $15 million

Investments of $5 million and $25 million, although we can provide additional capital in support of growth initiatives such capital for acquisitions

We typically invest in a preferred stock security which allows us to provide maximum liquidity while minimizing equity dilution for the business owner

We are industry agnostic and more focused on deal dynamics, or the ultimate purpose and objectives of the transaction

Partner Companies

Automated Systems Design, Inc.

Automated Systems Design, Inc.

Founded in 1987, ASD is a nationwide provider of design, engineering and project management solutions in support of workplace technologies. ASD helps clients create, manage and support technology-enabled spaces. ASD maintains advanced technical capabilities and supports all technologies across a client’s workplace including audio visual, access control & surveillance, privacy & notification, wired & wireless networking, structured cabling and LED lighting & controls. ASD offers a turnkey solution that includes project planning, design, staging and configuration, project management, implementation and post installation maintenance and support. The Company provides its services to commercial end users, general contractors, and systems integrators on projects ranging in size from a single location to national rollouts involving several hundred locations.

ScanSTAT Technologies, Inc.

ScanSTAT Technologies, Inc.

Founded in 2006, ScanSTAT is a technology-enabled provider of disclosure management solutions to hospitals, clinics and physician practice groups. ScanSTAT is contracted by healthcare providers to deliver patient health records to requesting parties such as insurance companies, patients, attorneys and government entities. Its services also facilitate customer compliance with government regulations surrounding the disclosure of patient healthcare information. The company maintains a robust technology platform that allows for the streamlining and automation of information requests. ScanSTAT provides its services to over 1,000 healthcare facilities in 43 states and processes over a million documents annually.

Specialty Tile Products, Inc.

Specialty Tile Products, Inc.

Founded in 1992, STP is a distributor of premium imported and domestic porcelain, ceramic and stone tile along with associated installation materials. STP offers a broad product line with a wide range of styles, materials and sizes and serves both commercial and residential end-use markets. Commercial customers include tile contractors, architects & designers and national accounts. STP maintains a reputation for delivering high levels of performance and maintains extensive experience serving the unique needs of national accounts. Customers are serviced through three warehouse facilities and three product showrooms in Georgia and Florida.

Womack Machine Supply Co.

Womack Machine Supply Co.

Founded in 1953, Womack is a leading industrial distributor of supplies and components for hydraulic, pneumatic, and automation control systems. The company’s products include fluid power, pneumatic air, and motion control components that are used for industrial, energy, agriculture, construction, mining, offshore, electrical and other factory and manufacturing automation applications. Along with its product offerings, Womack provides its customers with value-added services including supply chain optimization & inventory management, productivity services including kitting & fabrication and repair services & on-call troubleshooting. Womack serves a customer base of over 4,000 delivering superior solutions through its technical capabilities, which include design, engineering, implementation & training as well as light assembly & fabrication. Womack represents over 500 suppliers and maintains regional exclusivity with its largest and most important suppliers. Womack is a top five U.S. distributor for its four largest suppliers and is the #1 global distributor for its largest supplier.

Contact Us

Please contact us for more information or to discuss a specific capital need.


2100 Riveredge Parkway, Suite 1230
Atlanta, GA 30328




Follow us on LinkedIn

Download our Firm Summary